Some brands don't need a refresh. They need a restart. AKS - Abuladze & Kemularia Solutions - came with a fragmented identity that had outgrown its name. We started from scratch: built a new brand name, short and internationally scalable, then developed the full strategy around it. Positioning, brand pillars, visual system, tone of voice - everything designed to carry one idea: that in architecture, every millimeter is a story. The result is a brand that looks as precise as the work it represents.